Al Nahdi: Newsletter

client

Al Nahdi, Influence.sa

role

Newsletter, Content Editing, Translation

recognition

year

2022

Introduction

Al Nahdi Pharmacy, a premier pharmacy chain in Saudi Arabia, collaborated with Influence.sa, a top-tier Saudi branding agency. Their project? A crucial quarterly newsletter.

The Strategy & Long-term Vision

  1. Content Consolidation: Gathered raw content from varied sources, including articles, internal documents, and more.
  2. Editing & Translation: Transformed and fine-tuned the received content, ensuring it catered to the diverse readership.
  3. Stakeholder Engagement: Ensured that the content was relevant and valuable to both employees and broader stakeholders.

The Execution

  • Newsletter Development: Crafted a 30-page newsletter, integrating the sourced content seamlessly.
  • Cultural and Linguistic Accuracy: Undertook rigorous translation processes, maintaining the integrity of the original content.
  • Distribution Strategy: Positioned the newsletter for broad dissemination across the entire organization and its key stakeholders.

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