Al Nahdi: Newsletter
Introduction
Al Nahdi Pharmacy, a premier pharmacy chain in Saudi Arabia, collaborated with Influence.sa, a top-tier Saudi branding agency. Their project? A crucial quarterly newsletter.
The Strategy & Long-term Vision
- Content Consolidation: Gathered raw content from varied sources, including articles, internal documents, and more.
- Editing & Translation: Transformed and fine-tuned the received content, ensuring it catered to the diverse readership.
- Stakeholder Engagement: Ensured that the content was relevant and valuable to both employees and broader stakeholders.
The Execution
- Newsletter Development: Crafted a 30-page newsletter, integrating the sourced content seamlessly.
- Cultural and Linguistic Accuracy: Undertook rigorous translation processes, maintaining the integrity of the original content.
- Distribution Strategy: Positioned the newsletter for broad dissemination across the entire organization and its key stakeholders.