The Strategy & Long-term Vision

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• Blog Launch: Initiated the blog using Hubspot as the platform, setting the stage for what would become a rich resource hub.
• Content Strategy: Instituted a cycle of 10 meticulously researched blog posts per month.
• Buyer Journey: Developed a buyer journey-focused strategy to produce content for Awareness, Consideration, and Decision-Making stages.

The Execution

• Optimization: Focused on reducing the bounce rate and enhancing the conversion rate for better user engagement.
• SEO & Meta Data: Designed SEO-friendly meta titles and descriptions for each blog post.
• Content Clustering: Segmented the blogs into different clusters such as HR Content, Coffee and Restaurant Business Owners, and Laws and Regulations for improved user experience and SEO optimization.

The Vision

• Long-term Goals: With the success of the blog in terms of lead generation and SEO rankings, our vision doesn't stop here. We aim to elevate Shiftat's blog into becoming the most authoritative business and HR blog in Saudi Arabia, and ultimately, a primary channel for generating sales.

Results

• Keyword Rankings: Secured first-page rankings for over 40 targeted keywords.
• Traffic: Boosted traffic to over 5,000 monthly visitors.
• Engagement: Recorded high average reading times, indicating highly engaging and quality content.
• Lead Generation: Elevated the role of a traditional blog, turning it into a successful lead generation tool.

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