Al Nahdi newsletter case study · Pharmacies and healthcare · Saudi Arabia

We wrote Al Nahdi’s newsletter twice.
Once in Arabic,
once in English.

The company newsletter for Al Nahdi’s own team. Each edition reads like the original.

No upfront payment. You see the first work within 7 days, before any invoice.

Al Nahdi
Rendering of the Al Nahdi Care clinics and Al Nahdi Pharmacy building
Al Nahdi Care clinics and Al Nahdi Pharmacy
النهدينشرة الشركة
Al Nahdi

كلمة الرئيس التنفيذي

قيمنا.. هويتنا

نلتزم جميعاً في النهدي، أثناء أداء مهامنا وتعاملنا مع ضيوفنا وشركائنا الاستراتيجيين، بخمس قيم رئيسية نضعها دائماً نصب أعيننا.

الضيوف

نبضات أمل لتحسين صحة المجتمع السعودي

أطلقنا خلال شهر رمضان المبارك فعالية "تحرك للخير" في إطار جهودنا لتشجيع المجتمع على تبني أسلوب حياة صحي.

Al NahdiCompany newsletter
Al Nahdi

A word from our CEO

Our values, Our Identity

At Nahdi, we are all committed, while performing our tasks and dealing with our Guests and strategic partners, to five main values: integrity, care, purposeful leadership, collaboration and excellence.

Our Guests

Beats of hope to improve the health of Saudi society

During Ramadan we launched an event entitled Move To Donate, in an effort to encourage people to adopt a healthy lifestyle and educate them about the importance of health coverage.

60%+

Email open rate

37 pages

Written and edited in Arabic and English

The challenge

A newsletter is usually written once.
The second language reads like a translation.

  • Al Nahdi needed it to read naturally in Arabic and naturally in English.
  • In every section: the CEO’s word, the values, the campaigns for Al Nahdi’s Guests, and the team.
  • Speaking to its own people at the same standard it speaks to the public.

What we did

Every section, in two languages,
to one editorial standard.

  1. The full issueWe wrote and edited every section in it, in Arabic and English.
  2. The Arabic is a complete editionNot a copy of the English. Each edition is written for its own reader.
  3. The same quality on every pageFrom the CEO’s word to the team page, in both languages.
  4. Al Nahdi’s own languageAl Nahdi calls its customers Guests, and both editions use the same word.

Al Nahdi’s own words, in English and Arabic.

  • Our Guestsضيوفنا
  • Beats of hopeنبضات أمل
  • Our values, Our Identityقيمنا.. هويتنا
  • Move To Donateتحرك للخير
“Amazing to work with. Great communication and skills. They delivered more than requested for best quality.”
Aya BadrAl Nahdi · Email marketingVerified review

The work itself

Read it yourself.
Pages from both editions,
English and Arabic.

English edition

Arabic edition

Al NahdiCompany newsletter
Al Nahdiنشرة الشركة

A word from our CEO

Our values, Our Identity

Five values, kept in mind

At Nahdi, we are all committed, while performing our tasks and dealing with our Guests and strategic partners, to five main values: integrity, care, purposeful leadership, collaboration and excellence.

كلمة الرئيس التنفيذي

القيم

قيمنا.. هويتنا

نلتزم جميعاً في النهدي، أثناء أداء مهامنا وتعاملنا مع ضيوفنا وشركائنا الاستراتيجيين، بخمس قيم رئيسية نضعها دائماً نصب أعيننا.

Our Guests · Move To Donate

Beats of hope to improve the health of Saudi society

During Ramadan we launched an event entitled Move To Donate, in an effort to encourage people to adopt a healthy lifestyle and educate them about the importance of health coverage.

الضيوف

نبضات أمل لتحسين صحة المجتمع السعودي

أطلقنا خلال شهر رمضان المبارك فعالية "تحرك للخير" في إطار جهودنا لتشجيع المجتمع على تبني أسلوب حياة صحي.

The same story, written twice. Every line shown in this Al Nahdi newsletter case study comes from the files we delivered.

From the news to the page

Real company news,
written for the people inside it.

The Al Nahdi Care team and the Australian Council on Healthcare Standards at the agreement signing
Al Nahdi signs an agreement with the Australian Council on Healthcare Standards. Photo: Al Nahdi.

Our Company · Partnership

An agreement with the Australian Council on Healthcare Standards

Al Nahdi Medical Company signs a partnership with the international healthcare standards body, covering quality and accreditation across its network.

English edition: the company page, on the agreement with the Australian Council on Healthcare Standards.

Al Nahdi’s Wazen Hayatak (Balance your life) event in a shopping mall, with exercise bikes
Al Nahdi’s Wazen Hayatak (Balance your life) event. Photo: Al Nahdi.

الضيوف

نبضات أمل لتحسين صحة المجتمع السعودي

Arabic edition: the Guests section and the Move To Donate story. Its English headline reads “Beats of hope to improve the health of Saudi society.”

FAQ

Questions before we start.

It depends on the work. In this Al Nahdi newsletter case study, we wrote and edited both editions to one standard, and the Arabic is a complete edition in its own right.

Does your company speak to its people in two languages?
We write both editions,
to the same standard.

First month, if you don’t like our work, you don’t pay.

Hussam Baaka, founder and marketing strategist

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