How long until content brings in leads?

SEO starts to move noticeably in about 60 to 90 days, and competitive keywords take 4 to 6 months. Social media improves from the first month. You see the first work within 7 days, before any invoice.

Can you promise me Shiftat's numbers?

No. Every figure in this Shiftat case study is real, but we don't guarantee rankings or lead counts, and anyone who promises you a set position on Google isn't being straight with you. What we commit to: a clear plan, and a report every week showing where we are.

I have no blog and no newsletter. Do we start from zero?

Yes. With Shiftat we built the blog and the newsletter from scratch: the reader, the topics and the tone. You approve the plan, and we write, publish and follow up.

Will the content be translated?

We write in Arabic from the first word, and in English when your audience needs it. Shiftat's blog is written in Arabic for Saudi decision-makers.

My company sells to other businesses. Does the same approach work?

That is our specialty: technology, industrial, consulting, healthcare and professional services companies. Shiftat's own buyer is a business owner or an HR manager.

How much does it cost?

Retainers start at $1,500 a month, and the final price depends on the scope. In the first month, if you don't like our work, you don't pay.

What do you need from me?

A weekly video call, and your approval of the content plan before anything is published. You get one strategist for everything, and a report every week. You run your business, and we handle the marketing.

Shiftat case studyAI recruitmentRiyadh

100+ qualified leads a month.
From Arabic content HR leaders read.

An Arabic blog and a weekly newsletter we built from scratch, plus daily posts on LinkedIn and X.

First month: if you don't like our work, you don't pay. No upfront payment.

Book a free consultation See how we did it

Shiftat's blog: its most-read hiring articles, written in Arabic

Shiftat's Google result, with a sitelink to our article: How to hire through Jadarat — Our article, right next to the product pages.

100+qualified leads every month
60%weekly newsletter open rate
5,000+monthly blog readers

The company

Meet Shiftat. An AI recruitment platform from Riyadh.

Shiftat searches the Saudi talent pool for companies, screens and interviews candidates, and puts forward the best fit. Its buyer is a business owner or HR manager with very little time to spare.

Shiftat in numbersFrom Shiftat's website

1M+ Saudi candidates in its database
900+ companies served
7,000+ candidates hired

The challenge

A strong product. A Saudi market that didn't know it yet.

No marketing team, and no presence telling the market about the product.
A buyer who is a busy decision-maker and rarely opens a marketing email.
A market where most Arabic B2B content is thin or translated.

The goal: companies ready to hire.

The solution

What we did. Five pieces, each one handing off to the next.

An editorial lineWe defined the reader, what deserves a minute of their time, and the tone to speak to them in.
An Arabic blog built on searchArticles on what HR managers search for: hiring, employee turnover, interviews and Jadarat, the national jobs platform.
A download in every articleReaders arrive with a hiring question and leave having signed up with their email.
A weekly newsletterBuilt from scratch: audience, topics and tone. Plus monthly emails that stay with each subscriber until they're ready to ask.
LinkedIn and X in one voiceDaily Arabic posts for the same decision-makers, so Shiftat comes across as one company everywhere.

**Abdullah Abalkhail**Shiftat · Social media marketing · Saudi Arabia Verified review

The reader's path

From a question on Google
to a qualified lead.

1
Searches

An HR manager types a question into Google and finds a Shiftat article on page one.

Our Jadarat article became a sitelink under Shiftat's Google result, next to the product pages.
- 15+first-page rankings for high-value hiring keywords
- 200%organic traffic growth
- 50+SEO articles in Arabic
2
Reads

An Arabic article that answers exactly that question.
- 5,000+monthly blog readers
3
Signs up

Downloads the file that comes with the article and leaves an email.

A download with every article
4
Opens

The newsletter arrives every week, and 60% of subscribers open it.

60%weekly newsletter open rate
5
Asks

When they need to hire, they know who to call.

100+qualified leads every month

All along the way, they hear the same voice on LinkedIn and X.

4,000+followers on LinkedIn
8,000+followers on X

The work

The work behind this Shiftat case study.
Articles and posts we wrote for Saudi decision-makers.

The blog, written in Arabic (titles translated)

01
How to hire through Jadarat: everything you need to know
Business · 5 min read
02
Employee turnover can cost your company dearly: the main causes
HR · 9 min read
03
Recruitment agency or in-house recruiter: which is better?
HR · 6 min read
04
The HR guide to employee training: steps, areas and modern methods
HR · 5 min read
05
Long interviews: how to reach the right candidate faster
06
Motivating your employees: practical ways to lift performance and loyalty