Nomad Steam wishlist case study · Riyadh
A game from Riyadh reached 49 countries.
Before launch.
A bilingual website, social media and ads, built for Ash Games. In one month: +334% Steam wishlists for Nomad.
First month: if you don't like our work, you don't pay. No upfront payment.
The client
A studio from Riyadh,
telling the region's stories to the world.
- The game
- Nomad: The Legend of Zarqa. A roguelite action adventure where no two runs are the same, built on the legend of Zarqa al-Yamama.
- Launch
- A demo on Steam since September 2026, and the full release in 2027 on Steam, PlayStation and Xbox.
- Before Nomad
- Their first game, Azooma Escape, reached Steam's global front page in August 2025, before we worked with them.
“Our region has stories no game has told. Now we are telling them.”
The challenge
Two audiences, one studio.
Both had to know the game before it launched.
- An independent studio that needs Arab players and players worldwide, before the game is out.
- Arab players want to find the game in their language. Players abroad want it in English.
- One measure that matters: Steam wishlists, which have to grow long before launch.
What we did
From the first visit to the wishlist button.
Every step built, every dollar tracked.
-
1
A bilingual studio website
The studio and both games in one place, and every page leads the visitor to the wishlist button on Steam.
-
2
A full page for Nomad
The story, the gameplay, the world and the roadmap, with a demo button and a wishlist button.
-
3
An Arabic account and an English account
On Instagram, X, TikTok, YouTube and Facebook. The same world, in each player's language.
-
4
Development became the story
We share the game as it is built: early sketches, characters, and legends from the heritage of the Arabian Peninsula.
-
5
Ads where PC players gather
Campaigns in Arabic for Arab players and in English for the rest of the world. The budget goes to the market that brings wishlist adds at the lowest cost.
-
6
Cost per addDay by day
$1.32per Steam wishlist add from paid ads
Every dollar tracked
A tracked link in every ad and every account, and a dashboard that ties spend to Steam wishlist adds, day by day.
Results
Zarqa al-Yamama could see a rider three days away.
We see every wishlist add, day by day.
Every result in this Nomad Steam wishlist case study comes back to one number. A Steam wishlist works like a pre-order: players save the game, and Steam alerts them the day it launches.
+334%
growth in Steam wishlists in one month
Compared with the month before, June 13 to July 12, 2026
+1,128
net wishlist adds
In the same month
$1.32
per Steam wishlist add from paid ads
In the same month
- 96.4%of players who wishlisted Nomad kept it on their list
- 49countries Nomad reached before launch
- 1.62Mimpressions for Nomad's adsIn the first week of ads alone, across five platforms
Every number here comes from live accounts: Steam and the ad accounts.
The work
One world, two languages.
Every player finds Nomad in their own language.
The journey
From the first page to the demo on Steam.
And the full release in 2027.
April 2026
We started: a site for Nomad, the studio site in Arabic and English, and a links page on every account that leads to Steam.
May 2026
Nomad is revealed and its Steam wishlist opens. The first week of ads runs across five platforms.
June and July 2026
We moved the ads to the markets that bring wishlist adds at the lowest cost. In one month: +334%.
September 2026
The demo goes live on Steam, and our ads now invite players to try it.
2027
The full release on Steam, PlayStation and Xbox.
FAQ
Questions before you start
The same approach works for any product: we build an audience before launch and track every dollar through to the result. In this Nomad Steam wishlist case study the result is a wishlist add. For you, it might be a booking or a quote request.
Yes. Nomad reached players in 49 countries before launch, with an Arabic account and an English account on every platform, and ads for each market in its own language.
Early. With Nomad we started in April 2026, a month before the game was revealed, and the full release is in 2027. An audience is built long before launch day.
Every ad and every account has a tracked link, and one dashboard ties spend to Steam wishlist adds, day by day. That is how we know it cost $1.32 per Steam wishlist add from paid ads, in the month wishlists grew 334%. You see your own numbers in a report every week.
Ads management starts at $1,500 a month, with ad spend paid separately. We recommend at least $1,000 a month in ad spend. Social media management starts at $1,500 a month, and we price the website once we understand what you need.
You do. Your ad accounts are in your name and your files are yours. If you leave, you leave with everything.
We don't guarantee numbers, because every product and every market is different. What we commit to: you see the first work within 7 days, before any invoice. And in the first month, if you don't like our work, you don't pay.
Before you launch your next project,
give it an audience that's waiting.
A free 30-minute consultation where we review your current marketing. We can start within 48 hours.
Or message us on WhatsApp. We reply within 3 minutes.
