Hayat Mohammadiya case study · Education initiative · Saudi Arabia

A few minutes before the judges.
The deck won.

The pitch deck we built for Hayat Mohammadiya, from the story to the last slide. And the books behind it: 12 covers we designed, and every lesson edited to one standard.

You see the first work within 7 days, before any invoice.

Hayat Mohammadiya
Cover of the winning deck we designed for Hayat Mohammadiya
Won the competition
  • Won

    The competition, with the pitch deck we built for the initiative

  • 12 covers

    One book per grade, and every lesson edited to one standard

  • Early

    Delivered before the deadline, in Jawhrah Altuwaijri’s words

The client

Who is Hayat Mohammadiya?
A values and life skills program for students.

A program that teaches boys and girls authentic values and life skills, in line with the teachings of the Prophet Muhammad, peace be upon him.

It began in 2010 as Al Mar’a Al Mohammadiya, for girls in Islamic education schools. After 10 successful years it became Hayat Mohammadiya, for boys and girls.

The challenge

An education initiative is judged twice.
On its content, and on how it is presented.

  • Every lesson has to be accurate, consistent and ready to teach.
  • Every book has to be designed so a student wants to open it.
  • And the deck gets a few minutes in front of a judging panel, next to strong entries.

Most initiatives are strong on one side and weaker on the other.

The solution

What we did.
One system, from the lesson to the slide.

  1. 01

    Book design

    Layout, type, and an editorial system that ties all the material together.

  2. 02

    Lesson editing

    We edited every lesson to one standard: accurate, consistent and ready to teach.

  3. 03

    The story of the deck

    The initiative’s value, written clearly, so a judge follows the idea without anyone explaining it.

  4. 04

    Slide design

    Clean and convincing, built for the judging room, not for reading at a desk.

  5. 05

    One system for the books and the deck

    So the initiative reads as one body of work.

Hayat Mohammadiya case study · The work

The work itself.
Slides from the winning deck, and pages from the books.

The winning deck

In Arabic, slide by slide, in the order it was presented.

Cover of the winning deck
The deck cover.
Contents slide of the winning deck
Contents: ten sections, from “About the program” to “Testimonials.”
Vision, mission and values slide
Vision, mission and values, on one slide.
Phase one slide, with a chart from 2010 to 2020
Ten years in one chart. The program’s own figure, from its deck: 3,500 female students between 2010 and 2020.
Phase two slide: the Hayat Mohammadiya program
Phase two: from Al Mar’a Al Mohammadiya to Hayat Mohammadiya.
Slide showing the six life tracks
Life tracks: six tracks, from family to health.
Closing slide: Hayat Mohammadiya, so our values never wither
The close: “Hayat Mohammadiya, so our values never wither.”

The deck cover.

The books

12 Arabic covers: one book per grade, each with its own title.

  • Cover of the grade 1 book, “The Helper (Al Ansari)”
  • Cover of the grade 2 book, “A Friend with the Resolve of Mount Tuwaiq”
  • Cover of the grade 3 book, “The Adaptable”
  • Cover of the grade 4 book, “The Explorer”
  • Cover of the grade 5 book, “The Unifier”
  • Cover of the grade 6 book, “The Responsible One”
  • Cover of the grade 7 book, “The Thinker”
  • Cover of the grade 8 book, “The Peacemaker”
  • Cover of the grade 9 book, “The Hero of Your Life”
  • Cover of the grade 10 book, “The Entrepreneur”
  • Cover of the grade 11 book, “The Mature One”
  • Cover of the grade 12 book, “The Authentic Adult”

The lesson “Let’s light up our lives,” from the grade 1 book.
Every lesson follows the same standard.

  1. 1Aim
  2. 2Objective
  3. 3Materials
  4. 4Class time
  5. 5Activity
  6. 6Insights from Islam
  7. 7Summary
  8. 8Homework
Page from the lesson “Let’s light up our lives”: introduction, aim and objective 12
Page from the lesson: materials, class time and activity 345
Page from the lesson: insights from Islam, summary and homework 678

The result

The deck won.
And the initiative read as one body of work.

“Working with Saura was relaxing. They understood what was needed, delivered before deadline and felt like part of the team.”

Jawhrah AltuwaijriHayat Mohammadiya · Creative marketing

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FAQ

Before we start.

Yes. In this Hayat Mohammadiya case study, we wrote the story of the deck and designed it, and it won the competition. We build it on your own content, so the judge follows the idea without anyone explaining it.

Yes. We designed the Hayat Mohammadiya books: 12 covers, the layout, the type, and an editorial system that runs through every lesson.

Yes. That is what we did for Hayat Mohammadiya: we edited every lesson to one standard, so each one is accurate, consistent and ready to teach.

No. The decision belongs to the panel, and we don’t guarantee a result. Our part: organized content, and a deck that gets your idea across in minutes.

Yes. Our team is bilingual, Arabic first. The Hayat Mohammadiya deck is in Arabic from the first slide to the last.

The price depends on the size of the work: how many books, lessons and slides. We start within 48 hours, and you see the first work within 7 days, before any invoice.

The material you already have, and one person to approve. The rest is on us: we organize, edit and design, and you have one strategist to talk to about everything.

Is your deck as strong as your content?
We can do the same
for you.

No upfront payment. You pay after you see the work.

Hussam Baaka, founder and marketing strategist

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